Many of us know Anker as a brand that sells smartphone accessories like chargers, cables, and power banks. The company has also been getting into power stations lately, which honestly didn’t come as a surprise. But what’s surprising is the company’s latest announcement: a new drama series based on backup power titled, “When the Blackout Comes.”
Anker launches new drama on power backup
For those unfamiliar, microdramas were first popularized in China. They’re essentially super short dramas filmed specifically for mobile devices. So instead of the long and drawn out story arcs and character developments, microdramas focus on getting to the juicy bits ASAP. Given our attention spans have been getting shorter, it’s easy to see why they’re so popular.
The series follows Julian Parker, a man who predicts a hurricane will knock out the power grid. According to Anker, he’s carrying guilt from two years earlier, when he saw a disaster coming and stayed quiet. This time he tries to warn his family, a hospital, and the police. They laugh him off and he lets them. But he already knows what’s coming.
According to Anker, the idea came from actual customer conversations. During visits with homeowners, the team kept hearing the same complaint. People who bought portable power stations for backup got teased by family and friends for being overly cautious. With hurricane season approaching, the company wanted a story that backs up what those buyers already believed. Being ready isn’t the same as being paranoid.
Making a backup power microdrama is an odd move for a company that mostly sells batteries, but that’s kind of the point. Anker doesn’t want to sell you a product based purely on a specsheet, they want you to be able to connect with it.
The power stations behind the show
Two products sit behind the plot: the S2000 portable power station and the E10 whole-home backup system. The S2000 is the smaller, portable option built for keeping a fridge running through an outage. The E10 is the bigger setup, designed to back up an entire house during a longer blackout.
Whether a backup power microdrama actually sells power stations is anyone’s guess. But judging by the trailer, most people watching probably won’t realize it’s an ad until the credits roll.
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