Global smartphone shipments have fallen to a 13-year low in Q2 2026. The information comes from Counterpoint Research, as the company released a new report.
Global smartphone shipments haven’t been this low since 2013
This is the weakest quarter for smartphones since 2013. Memory shortages drove up prices and thus weakened demand for budget devices. Analysts also expected component constraints and higher retail prices to impact the market for the rest of the year.
We’re looking at a decline of 11% year-over-year (YoY) here. This impact hit every smartphone OEM differently, which was to be expected. Samsung is still the top smartphone OEM, but some changes have occurred. Let’s take a look at the top 5 list, shall we?
Samsung and Apple managed to grow
Samsung actually managed to improve its market share, as the company now holds 24% of the market. That’s a 4% increase compared to Q2 2025. Apple follows with 20%, which is a 3% increase YoY.
Xiaomi is third with 12% of the market, and that’s a 2% decline compared to Q2 2025. OPPO holds third place with 11% of the market, a 1% decline YoY. Vivo closes out the top 5 list with 8% of the market, which is also a 1% decline YoY.
That leaves 26% of the smartphone market for all the other companies out there. That chunk declined by 2% YoY. So, only Samsung and Apple have managed to grow since a year ago. It remains to be seen if the two companies will manage to keep the momentum rolling by the end of 2026.
The trend is expected to continue
Counterpoint noted that it expects the industry to remain under pressure throughout 2026. Flagship devices are expected to handle the crisis better than budget phones, of course. This situation is expected to extend beyond 2026, based on previous reports.
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