T-Mobile’s downturn has to be studied. The carrier that was once the favorite among the Big Three (Big Four before T-Mobile bought Sprint) has now become one of the most hated carriers and one of the most expensive carriers. And now it is adding targeted advertising into its app that it is forcing users to use, despite all the complaints.
Of course, T-Mobile isn’t going to say it’s targeted advertising, but as Android Authority rightly called out, that’s basically what it is.
According to T-Mobile’s official blog post, this is how the carrier is talking about future plans for the T-Life app:
“Expanding personalization through richer account profiles and interest-based preferences is another key priority. This will surface benefits and experiences tailored to each customer. Small touches, like recognizing birthdays, help make the experience even more personal.“
T-Mobile is also offering some new additions for T-Mobile Tuesdays, like weekly participation streaks and Spanish-language support.
This blog post also touted new highs for usage across daily, weekly, and monthly metrics. Of course, it has new highs; T-Mobile is forcing everyone to use the app in-store. Customers can’t avoid it, even if they wanted to.
The Android Headlines Take
At this point, we should be used to targeted advertising like what T-Mobile is planning to do with T-Life. But that doesn’t mean that we should like or accept it, especially considering this is an app that customers must use anytime they need help or need to pay their bill. The best way to show T-Mobile that you don’t like this change is to switch carriers. While it can be a headache, it’s worth it to protect your privacy.
This comes not too long after T-Mobile raised prices for a lot of customers on legacy plans, forcing many to switch carriers because T-Mobile went from being the cheapest to the most expensive of the big three national carriers.
The post T-Mobile Is Adding Targeted Ads to the App It Forces You to Use appeared first on Android Headlines.
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