
RAM prices may never return to what they were in the middle of last year and before, Lenovo says. That’s a rather disconcerting thought. That the exorbitant cost of memory that PC and gaming enthusiasts are currently facing may never slide back down to reasonable levels. Once upon a time, you’d be able to pick 64GB of DDR5 RAM for around the $200 mark. Now, you’d be lucky to grab a decent pair of DDR5 RAM sticks for under $750.
Some have predicted that these kinds of prices wouldn’t stabilize until at least 2027-2028. But Lenovo reportedly thinks that those once affordable prices will never return. Even if they do decrease at some point, it seems less likely that prices will ever be as low as they were before the RAM crisis really began.
Lenovo says current RAM prices are the “new normal” going into 2030
Speaking at ISC 2026 (via Computer Base), Lenovo says that consumers should expect high prices on memory and storage products to stick around. Lenovo is projecting prices to continue rising or sticking at a consistently high number. Noting that high memory and storage costs are the new normal, or will be the new normal in the next few years.
While this is certainly bleak for PC and gaming consumers, it really impacts a lot more than that. Smartphones, tablets, game consoles, regular PCs, gaming PCs, and more. Anything with memory and storage in it will cost more. Think about all the consumer electronics that have already gone up in price over the past 6 months. The Nintendo Switch 2, despite Nintendo holding out as long as possible. Microsoft just raised Xbox prices a second time, and a console that started at $300 in 2020 now costs $500.
The RAM crisis, driven by a decreasing supply due to a high demand from AI data centers, has pushed prices on everything up well beyond what is deemed affordable. And consumers should probably prepare for things to stay this way for a while.
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