For the longest time ever, Sony stood shoulder to shoulder with the likes of Samsung and LG in the TV business. But earlier this year, Sony announced that they would be entering a partnership with TCL, with the latter handling Sony’s TV business moving forward. Now, if you’re still a fan of Sony TVs, then you might want to check out the latest Sony True RGB Bravia TV series that the company just announced.
Sony announces new True RGB Bravia TVs
The two new models are the Bravia 9 II and the Bravia 7 II. Both carry Sony’s new “True RGB” badge. This refers to a backlighting system that uses independently controlled red, green, and blue LEDs. Regular LED TVs use white LEDs with color filters on top. True RGB skips the filters entirely and drives each color directly from its own LED.
Sony says the Sony True RGB Bravia technology delivers purer color, less blooming around bright objects, and better viewing angles than standard Mini LED sets. Sony’s RGB Backlight Master Drive Pro handles the whole system. It uses real-time sensing to automatically adjust brightness and color based on the ambient light in your room.
Both models run Google TV with hands-free Gemini voice control built in. Sony added a dedicated PS5 Game Menu that pulls together Auto HDR Tone Mapping, VRR, and HDMI 2.1 support in one place. The Bravia 9 II also gets Sony’s Immersive Black Screen Pro anti-reflection film for better contrast in bright rooms.
Pricing and Availability
The Bravia 9 II is Sony’s flagship. It comes in 65 inches, which is priced at $3,600. There’s also a larger 75-inch version priced at $4,600 and an 85-inch priced at $6,500. But if you’re really looking to splurge, there’s a massive 115-inch model that will set you back an eye-watering $31,000.
However, if that’s a little too expensive for your wallet, the Bravia 7 II is the more accessible option in the Sony True RGB Bravia lineup. It starts at $1,600 for a 50-inch. You can also get it in 55-, 65-, 75-, and 85-inch sizes, with a 98-inch at the top for $8,999.
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