Earlier this month, Omdia released a report that shared market shares of the top 5 smartphone manufacturers for Q1 2026. Now the company is back with another report, which shares how many phones each of those OEMs shipped, while it also shares some insights about H2 2026.
Global smartphone shipments for Q1 2026 reveal Samsung as the real winner
Let’s focus on the shipments first, shall we? As you already know, Samsung is once again the number 1 smartphone OEM. The company shipped 65.4 million phones in Q1 2026, which is an increase of 8% YoY (Year-over-Year). The company holds 22% of the market.
Apple is close second with 60.4 million devices shipped, which is an increase of 10% YoY. The company claimed 20% of the market. Xiaomi sits in third place with 33.8 million devices shipped, which is a drop of 19% for the company compared to the same period last year. Xiaomi holds 11% of the market.
OPPO and Vivo declined YoY, but not as much as Xiaomi
The fourth company on the list is OPPO. OPPO managed to ship 30.7 million smartphones, which is a drop of 6% YoY. OPPO claimed 10% of the market. Vivo closes out the list with 21.3 million devices shipped, which is a drop of 7% YoY. The company claimed 7% of the market.
All other smartphone manufacturers shipped 86.8 million smartphones, and hold the remaining 29% of the market. That is a 3% increase YoY, for all of them combined. It’s a shame we don’t get to see positions 6 through 10 here; that would be interesting to check out.
HONOR is the fastest-growing vendor in the top 10
Omdia did mention that, outside the top five, HONOR was the fastest-growing vendor in the top 10 with 19.2 million units shipped, which is an increase of 19% YoY. HONOR more than doubled its shipping volume in the Middle East and Africa. HONOR did decline in its home market, though.
All this means that the smartphone market grew 1% YoY to 298.5 million units from Q1 2025 to Q1 2026. Omdia says that the growth has been “driven by vendor-led front-loading ahead of expected inflation in memory and component costs.”
H2 2026 shipments are expected to face downside risk
Omdia also says that the “market performance in H2 2026 is expected to face downside risk, with sell-in increasingly aligned to cautious demand expectations rather than channel expansion.” As the main reason for this, the report mentions a shift in vendor priorities, which will “shift toward tightening sell-in discipline, managing inventory risk, and protecting margins, with volume growth remaining constrained.”
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