Based on Ford’s product strategy over the last few years, and announcements for the future, we’ve determined that Jim Farley likes two main things: Mustangs and pickup trucks. The Mustang has had plenty of love in the last few years with a major refresh and the launch of both the Dark Horse and Dark Horse SC. So, that leaves pickups to be the big focus for the next couple of years, and Ford has confirmed this. Among the big launches will be a long-awaited new F-150.
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