The Maverick Finds Its Place
Another Ford truck is coming to the lineup with the Fathom, an all-electric pickup based on the brand’s new Universal EV Platform. The Fathom is expected to begin deliveries in fall 2027, expanding the U.S. pickup lineup to four models alongside the Maverick, Ranger, and F-150.
This could help explain why some Maverick models are reportedly getting price cuts for the 2027 model year. CarsDirect stated that the 2027 Maverick will see price cuts of up to $4,270. The changes should give Ford more affordable options alongside the upcoming Fathom, while the Ranger and F-150 occupy more of the $40,000-plus price range.
Ford
Big Cuts for a Small Truck
According to the report, the turbocharged 2.0-liter EcoBoost engine will be dropped from the base XL, leaving the 2.5-liter hybrid as the trim’s sole powertrain. For reference, the hybrid – which isn’t reportedly getting price cuts for the MY2027 – prioritizes fuel efficiency with a factory output of 184 horsepower, while the EcoBoost offers a more potent engine with 250 hp.
The Maverick XL Hybrid will start at $28,145, excluding destination, while the Maverick XLT AWD will become the most affordable EcoBoost model at $30,745.
While that raises the entry point for an EcoBoost Maverick by about $3,600, the upper trims are getting price cuts. The street-truck-inspired Lobo will carry an MSRP of $32,155, about $3,775 less than the outgoing model. The better-equipped Lobo High will receive the biggest cut, falling $4,270 from $41,425 to $37,155.
The more premium-oriented Lariat will drop the EcoBoost option altogether. Meanwhile, the off-road-focused Maverick Tremor – which comes standard with the turbocharged engine – will start at $37,155, a $3,490 reduction that brings it below the $40,000 mark.
Cole Attisha
The Truck Price Ladder
For comparison, the 2026 Ranger starts at $33,550 and rises to $57,665 for the off-road-focused Ranger Raptor. The larger 2026 F-150 starts at $39,585, while the standard Raptor begins at $79,005. Prospective buyers cross-shopping the Maverick and Ranger may find the wider price separation helpful. The upcoming Fathom, meanwhile, will occupy a more distinct position with its all-electric powertrain and sub-$30,000 starting price.
The report did not state Ford’s reason for cutting Maverick prices. Nevertheless, the changes should be welcome news, especially since no major reductions in standard equipment are apparent.
Ford
