YouTube has been constantly announcing some major changes in the past few months. Earlier this month, the platform announced that it’ll crack down on faceless and AI-generated videos to prioritize authentic content. While YouTube’s content guidelines aren’t that harsh, its profanity policy has always been a talking point among creators. Well, YouTube has announced a profanity policy update, and this time, it’ll be appreciated by creators.
YouTube’s updated profanity policy lets creators to swear within 7 seconds
If you are a creator, you must be aware that a video with strong swear words like the “F-word” in the first seven seconds results in limited to no ad revenue. However, that’s changing now, according to YouTube’s Community update. YouTube explains that videos having swear words in the first seven seconds will now be eligible for full ad revenue.
Not to forget, the new profanity policy update applies to both long-form videos and YouTube Shorts. The Google-owned video platform has also explained the reason for the profanity policy update. It states that “ad controls provided to advertisers today give them choices over where their ads appear based on levels of strong profanity in content. We also heard a lot of creator feedback about this specific rule. Given these factors, we’ve decided to revise our policy to help creators.”
Not to mention, YouTube’s updated profanity policy is handy for creators who often give spontaneous reactions in their videos. This change will greatly benefit creators who publish gaming videos, where raw and unfiltered language is generally expected.
There are still some rules in place
YouTube has also warned that being lenient doesn’t mean you can swear throughout the video. The platform is still likely to limit ad revenue if the entire video has occasional swearing. YouTube has also published a video in its “Creator Insider” channel detailing the latest profanity policy change. You can check it below.
Now, you must be wondering what still hurts ad revenue, right? Well, swear words in titles and thumbnails will still see complete demonetization. While the platform is giving creators the ability to express themselves, it is still making sure that there are some guardrails in place.
The post YouTube Eases its Profanity Policy, “Early Swearing” Won’t Hurt Ad Revenue appeared first on Android Headlines.