- Skoda’s CEO discussed plans to launch a niche, more exciting model in the near future.
- The brand is currently focused on mainstream segments, primarily building crossovers.
- That strategy could shift within the next decade if sales targets are successfully achieved.
Skoda has a reputation for letting loose with its student-designed concepts, but when it comes to production models, it usually plays it safe. The current lineup leans heavily on crossovers and SUVs, with a few hatchbacks, sedans, and estates filling out the rest. CEO Klaus Zellmer has acknowledged that while mainstream segments remain the brand’s focus, there’s still potential for something a little more adventurous down the line.
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Despite the ongoing shift toward electrification, Skoda has kept its performance-focused RS badge alive, though the sportiest thing it currently sells is a coupe-style SUV. Still, the 2022 Vision GT concept, which recently made its way into the Gran Turismo game in 2024, offered a glimpse of what a more expressive, performance-minded Skoda could look like.
Concept Cars That Tease, But Rarely Translate
Speaking to Car Magazine, Zellmer reflected on the Vision GT and its nods to the classic 1957 1100 OHC: “These are little experiments – they sort of charge the brand a little bit, but the business rationale is minute, unfortunately.” That pretty much sums up the challenge. Fun ideas are easy to dream up, but justifying them to a boardroom is another story.
Zellmer went on to explain why Skoda hasn’t put a more exciting car into production, admitting that the brand is doubling down on profitable, high-riding mainstream models with powertrains to suit every buyer, including EVs, hybrids, and combustion, while sidelining niche offerings for now.
“Unfortunately, we don’t currently have either the financial luxury, nor the capacity, to do that,” he said. “I’d love to. I would love to see a car that speaks to hearts, like a convertible or something like that – but currently our full focus is on the portfolio that covers that big footprint. Those cars would only be niche models.”
Mainstream First, Passion Projects Later
Skoda has become one of the VW Group’s success stories, steadily building up its brand image and boosting sales over the past two decades. In 2024, the automaker posted record-breaking numbers, with €28 billion ($32.8 billion) in revenue and 926,600 vehicles sold. With results like that, it’s only natural to wonder when Skoda might finally green-light a model that’s more about passion than volume.
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Zellmer doesn’t rule it out, but says it won’t happen right away. For the foreseeable future, the focus remains on solidifying the brand’s EV lineup. However, he is optimistic they will be able to broaden their horizons in the next decade.
“Once we have sorted out our portfolio into a certain number of cars, where each and every bodystyle sells more than 100,000 units a year – then you can start contemplating more ideas”, he said. “We are already selling more than 200,000 Octavias every year.”
Could a Niche EV Actually Happen?
Skoda’s CEO also pointed out that developing a niche model might not be as resource-intensive as it sounds. With the right platform already in place, the brand could simply design a new body on top of an existing performance EV setup. And judging by the specs of the Enyaq RS, which delivers 335 hp (250 kW / 340 PS), an electric sports car built on that foundation wouldn’t exactly be lacking in firepower.
But it’s not just sports cars on Zellmer’s mind. He also brought up the Yeti, the boxy crossover that Skoda sold between 2009 and 2017, and which still has a loyal following. “I’d love to see a Yeti again, because I think that car is such a great character, it has such a good name and a loyal base, you know. I’m amazed so many people still talk to me about it.”
