For many people, brand-new luxury sedans, especially full-size flagships, are out of reach financially. Just a quick look at the new car market reveals the pricing of some of the models, with examples like the 2025 BMW 7 Series carrying a starting price of $97,300 before any fees. Another well-known flagship sedan, the 2025 Mercedes-Benz S-Class, starts at $117,750, more than most Americans make in a year. Even the newest Lexus LS is expensive, with a starting price of just over $80,335.
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