The way we think about food has evolved dramatically over the last few years. Consumers are no longer satisfied with products that simply avoid artificial ingredients or reduce sugar. They’re asking harder questions such as: Where did these ingredients come from? What is this food doing for me? Is it safe to feed my family? What impact does it have on the environment?
What we’re witnessing in consumer packaged goods (CPG) is a shift in values. Wellness is no longer a niche or a marketing term, it’s a baseline expectation. Consumers are seeking foods that align with personal ethics rooted in sustainability and transparency.
For today’s brands leading the CPG revolution and food transition, ingredient sourcing—which was once a back-end technical decision—has taken a front row seat and become a true strategic differentiator. At Felicia, for example, we make pasta alternatives from just one or two whole ingredients like oat, spirulina, buckwheat, lentil, and chickpea. Not because they’re trendy, but because they reflect what modern consumers really want. They aren’t ingredients typically associated with pasta, but that’s part of the point.
RETHINK PANTRY STAPLES
Pasta is one of the world’s most beloved comfort foods. It’s familiar, yet a perfect canvas for innovation. If we can reimagine something as universal in our diets as pasta, we can start to rethink the nutritional and environmental value of all pantry staples, especially those in legacy categories.
Take oats, for example. While they’re commonly known for their role in breakfast cereals and plant-based milks, oats are proving to be a versatile ingredient in pasta, offering a smooth texture and rich, satisfying flavor. Beyond taste, oats are naturally climate-resilient and packed with soluble fiber, supporting both digestion and heart health. Oat pasta is also naturally gluten free thanks to a specific production process that delivers pure and uncontaminated oats.
Spirulina, often referred to as the “food of the future” by the Food and Agriculture Organization, is a blue-green algae rich in plant-based protein, fiber, iron, and antioxidants. It grows quickly and has an extremely low environmental footprint. We see huge potential in its ability to boost nutrition without compromising flavor or texture. Its presence in pasta, crackers, and snacks signals that consumers are increasingly open to unfamiliar ingredients, so long as the benefits are clear.
Buckwheat is another trending example. Contrary to its name, it isn’t a type of wheat but a gluten-free seed that has been cultivated for centuries in Eastern Europe and Asia. It’s rich in amino acids, fiber, and essential minerals, and has a deep, nutty flavor that shines in savory dishes. Buckwheat also thrives without heavy pesticide use, making it both a nutritional and environmental asset.
FROM HERITAGE INGREDIENTS TO MODERN DISRUPTORS
What unites ingredients like these isn’t just their health benefits, it’s their ability to unlock new possibilities in formulation, innovation and flavor. When used thoughtfully, they allow brands to design products that meet nutritional needs without compromising on values or cutting corners.
There’s a tendency in our industry to view innovation as synthetic or lab grown. However, many of the most promising solutions already exist in nature. The challenge is to build systems and products that bring these benefits forward, without overprocessing or stripping them of their value.
The rise of these ingredients in our pantry staples a signal that the future of food will be shaped by what’s nutritionally intelligent, agriculturally responsible, and emotionally satisfying.
Carlo Stocco is managing director of Andriani North America.
