Ford’s business model in the USA is an interesting one, and the insanely fast, desert-running F-150 Raptor R is a result of its uniqueness. Ford, along with the other members of the domestic “Big Three” automakers, used to be a powerhouse in every segment of the passenger vehicle industry. Families were divided over their loyalty to Ford, GM, or Dodge. Now, as a consumer vehicle maker, it’s effectively a niche brand.
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