The Return of the FJ Nameplate
The Toyota Land Cruiser FJ has finally arrived – at least in prototype form. It’s been showcased digitally in Japan, ahead of its full in-person debut at the upcoming Japan Mobility Show. We haven’t seen it in the metal yet, so stay tuned for our impressions once we do.
Much like the American-market Land Cruiser, the smaller Land Cruiser FJ was shown in two distinct flavors. One version wears a modern look, with some retro cues, while the other embraces that nostalgia head-on with a rugged, old-school off-roader design, complete with round headlights.
The transformation between these two looks surprisingly simple – at least according to Toyota’s latest video – thanks to the model’s modular bumpers and MOLLE-style panels that can be swapped or adjusted to match the driver’s preferred setup.
From Mild to Wild
The short video goes beyond just a digital design exercise; it serves as a preview of the FJ’s flexibility. It starts with the standard variant – clean and modern – but gradually morphs into a fully outfitted off-roader. Along the way, it gains a sturdy underbody bash plate, corner bumpers, round headlights, and a snorkel for water crossings. Toyota also throws in a step board, roof rack, rear corner bumpers, bumper protection garnishes, and classic mud flaps. The wheels change too, adopting a more purposeful off-road look.
Inside, the customizable approach continues. The concept hints at added storage points and MOLLE mounting systems for utility gear, camping tools, or recovery equipment – features that make sense for adventure-focused drivers.
The accessorized version also appears to ride higher, with slightly more clearance that should improve approach and departure angles. It’s not hard to imagine Toyota offering these as factory or dealer-installed options once production begins.
Toyota
A Blank Canvas for Off-Roaders
The whole thing is CGI, yes, but it paints a clear picture of what the Land Cruiser FJ is meant to be: a blank canvas for off-road creativity. Whether you want something mild or wild, Toyota seems intent on letting buyers build it their way.
Unfortunately, this new FJ isn’t coming to the US or Europe. For now, American fans will have to admire it from a distance while markets across Asia, Africa, and Latin America get to rediscover a nameplate that once defined Toyota’s adventurous side.
Toyota
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