- VW Group sales rose 1.2% to 6.6 million units despite major brand declines.
- Skoda led growth with a 14.1% surge, selling 765,700 vehicles this year.
- Sales at Bentley, Porsche, Lamborghini, and Audi have all declined this year.
Global demand for several Volkswagen Group brands has given the company a modest boost through the first nine months of 2025, even as sales have softened in China and North America.
Thanks in part to growing interest in Skoda, Seat, and Cupra models, the group’s total sales reached 6,604,100 vehicles, marking a slight overall increase. Yet, not every nameplate in the portfolio is enjoying the same momentum.
The primary driver behind the 1.2 percent rise in total group sales is a 2.8 percent uptick in demand for Volkswagen-badged cars, climbing from 3,396,800 units to 3,492,500, a gain of 95,700. Skoda has matched that growth almost unit for unit.
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This year, Skoda has delivered 765,700 vehicles, marking a 14.1 percent increase from the 671,300 sold last year, which equates to an additional 94,400 cars. The Czech brand’s third-quarter results were even stronger, with a 15.1 percent surge as sales grew from 222,700 to 256,300.
Demand for Seat and Cupra models is also trending upward. Combined sales from January to September rose 4.1 percent to 439,500, compared with 422,100 a year ago.
Luxury Brands Lose Ground
However, the news isn’t so positive for VW’s high-end brands. This year, Audi sales have slipped 4.8 percent to 1,175,800, well down from the 1,235,600 sold last year.
Similarly, Bentley sales have dropped 2 percent from 7,400 to 7,200, while Lamborghini deliveries fell 3.2 percent from 8,400 to 8,100. Porsche posted the steepest decline in the group’s luxury lineup, with sales down 6 percent to 212,500 from 226,000.
Regional Pressures and EV Growth
The biggest negative impact on the conglomerate’s total sales is in North America and China. This year, sales in North America have fallen from 769,000 to 708,800, representing a 7.8 percent decrease. China also saw a 4 percent reduction, falling from 2,056,600 to 1,974,000.
Elsewhere, the company continues to build momentum in electrified models. Battery-electric vehicle sales climbed 42 percent year over year, rising from 506,600 to 717,500 units. Growth was particularly strong in Europe, up 78 percent, and in the United States, where sales surged 85 percent. Plug-in hybrid deliveries also expanded by 55 percent, from 193,000 to 299,000.
VW Group Sales 2025
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