Building the Next Best-Seller
The upcoming Volvo EX60 is shaping up to be one of the brand’s most important EVs yet. Essentially the electric counterpart to the XC60 – Volvo’s global best-seller – the EX60 will slot into the fiercely competitive midsize premium electric SUV segment. Pricing is critical in that space, and Volvo made it clear during its recent investor event in Stockholm that affordability is part of the plan.
The company says the EX60 will mark a turning point in its electrified lineup, combining a new platform, lower costs, and software-driven efficiency. It’s built on Volvo’s new SPA3 modular architecture and is set to debut early next year. According to CEO Håkan Samuelsson, electrification remains “the main driver for growth,” and the partnership with parent company Geely will be central to achieving that goal.
Hardware-Sharing with Parent Chinese Company
At the event, Volvo outlined a path toward sustainable profitability – specifically a long-term EBIT margin above 8 percent. CFO Fredrik Hansson said that would be achieved through “variable cost reductions supported by hardware synergies with Geely, further indirect cost reductions and structurally lower investments.”
Those cost cuts include intensified joint hardware sourcing with Geely, which owns brands such as Polestar, Lotus, and Lynk & Co. The collaboration will help Volvo share key components while keeping brand identity intact. R&D chief Anders Bell explained that Geely’s strength in China provides scale and efficiency opportunities, but Volvo will still retain its design and engineering DNA.
Volvo is also finishing a major investment cycle in technology and infrastructure, which should reduce future capital spending. A strict SEK 18 billion cost and cash action plan supports this transition, alongside 3,000 job cuts announced earlier this year.
Volvo
Where the EX60 Might Land
In the US, Volvo’s current EV lineup starts with the EX30 (starting around $40,000), EX40 ($56,000), and EX90 ($81,000). Given its size and positioning, the EX60 will likely be priced around the high $60,000 range, potentially crossing the $70,000 mark depending on specification. That pricing would put it right against the BMW iX3 and Mercedes-Benz GLC Electric, two of its key rivals.
We’ll know more when the EX60 officially debuts on January 21, 2026, with production slated to begin in the first half of the year.
Volvo
