It’s the Trump Organization’s latest business venture in President Trump’s second term in the White House, a dynamic that has raised various ethical concerns from his critics.
Donald Trump Jr., the president’s eldest son, announced the new initiative along with his brother Eric Trump, on the 10th anniversary of their father’s first announcing he was running for president.
Speaking from Trump Tower in New York City, Trump Jr. said “lackluster performance” in the mobile coverage sector created opportunity to provide services to “underserved” consumers.
With Trump Mobile, Trump Jr. said “we’re going to be introducing an entire package of products.”
He said at a press event that it would allow people to “get telemedicine on their phones for one flat monthly fee, roadside assistance for their cars,” and “unlimited texting for 100 countries around the world.”
“We think we’re going to be giving something unique to the American people,” he said.
While the Trump family business has traditionally been focused on real estate and hotels, it has more recently become involved in several tech-related businesses, from the Truth Social platform to cryptocurrency.
The Hill’s Ian Swanson has more here.
