- Toyota unveils the Camry GT-S Concept at the 2025 SEMA Show.
- One-off adds custom aero parts and upgraded suspension tuning.
- Despite the drama, it keeps the standard hybrid powertrain setup.
For decades, the Toyota Camry has been the default sensible sedan, but now Toyota is giving it a sporty alter ego, at least in the form of a one-off build created for the 2025 SEMA Show in Las Vegas.
The GT-S may look every bit the performance sedan it pretends to be, complete with chassis tweaks to back up the styling, but its bite doesn’t quite match its bark once you look under the hood.
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Created by Toyota’s CALTY Design Research studio, the GT-S concept is described as “the high-performance hero of the Camry lineup.” According to Kevin Hunter, Toyota North America’s executive design director, the goal was “to imagine the next evolution of the Camry XSE”.
The Upgrades
The custom bodykit features a sharper front splitter, matching side skirts, and a rear bumper extension, creating the illusion of side vents flanking an aggressive diffuser. A prominent rear spoiler and a bi-tone paint scheme finish the look.
Toyota
The main body is coated in “Inferno Flare” orange, contrasted by black paint across the hood, roof, wheels, and aerodynamic add-ons.
Speaking of wheels, the GT-S rides on a new set of 20-inch alloys, shod in 245/35R20 performance tires. It also benefits from a lowered suspension bringing it closer to the ground by 1.5 inches (38 mm), and uprated brakes comprising 365 mm front discs with eight-piston calipers and 356 mm rear discs with six-piston calipers.
Is There Muscle to Match?
Unfortunately, that’s where the technical intrigue stops. Under the hood lies the same 2.5-liter four-cylinder hybrid engine found in the standard 2025 Camry XSE AWD, producing 232 hp (173 kW / 235 PS). So, for all its aggressive looks, this Camry isn’t about to leave its showroom sibling behind in a straight line.
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Mike Tripp, group vice president of Toyota Marketing, said:
“Camry has always been a core part of our lineup, and with the GT-S Concept we’re showing what’s possible when you infuse a sport sedan with even more attitude and performance-inspired personality. This build is intentionally grounded in reality – it’s the kind of car customers can picture themselves driving home. SEMA gives us the chance to test new ideas, listen to enthusiasts, and explore how we continue to evolve Camry in ways that excite and inspire.”
Toyota’s flirtation with sportier Camrys isn’t new. The 2019 Camry TRD arrived with chassis upgrades but kept the standard 3.5-liter V6 from the regular lineup. That model hinted at performance ambitions, even if they never quite materialized.
