Toyota Land Cruiser FJ Looks Bare and Rugged in the Metal

A Familiar Name Returns, but Not Without Debate

Toyota’s decision to launch the Land Cruiser FJ earlier this month has split opinions. Some see it as a fitting nod to the Land Cruiser lineage, particularly the FJ Cruiser, while others regard it as a bad move for the automaker – dare say a dilution of the badge’s legacy.

I understand both sides, which makes seeing it in the metal at the 2025 Japan Mobility Show even more exciting, alongside Toyota’s other exhibitions. That’s actually the same thought of every other visitor of the automaker’s hall at the event, which explains the lack of wide shots and closed doors in this article.

Impressions from the Show Floor

The FJ feels like Toyota’s attempt to bridge its heritage with real-world usability. Based on Toyota’s IMV platform, which also underpins the tried-and-true Hilux and Fortuner, the FJ is built to handle harsh conditions without overcomplicating things.

While the Land Cruiser FJ looks bigger than expected up close, its size difference from the US-spec Land Cruiser is obvious. It’s of the right size, at least for me, who stands at just 5’6″.

Design-wise, the upright stance, short overhangs, and headlights framed in a rectangular bezel evoke classic Land Cruisers. The off-roader unit with round headlights isn’t present at the show, so that’s a downer. The segmented bumpers and squared panels give it a modular, easy-to-repair quality that fits its intended markets. Too bad the off-roader unit with round headlights isn’t present at the show for further scrutiny.

Inside, it’s clear Toyota prioritized function. The dashboard is low and horizontal, improving visibility, while a digital cluster and touchscreen modernize the otherwise simple cabin. Materials feel durable, not plush. The front seats provide solid back support but could use more under-thigh padding.

At the back, a reclining bench and large windows make the space surprisingly comfortable, even without frills like rear air vents or USB ports. It does, however, provide just sufficient legroom for me (again, just 5’6″), which speaks to what it can offer for taller individuals.

A Global SUV, but Not a Global Launch

The Land Cruiser FJ won’t be sold in the US and Europe. It’s primarily targeted at Asia, the Middle East, Africa, and Latin America – markets that value toughness and low operating costs over luxury features. There’s no hybrid or electric variant for now, but Toyota may adapt its plan depending on demand. After all, the IMV platform is ready for that.

So whether you’re impressed by the FJ or not won’t change much if you live in the West. Well, not every Toyota off-roader is designed for American or European tastes, but this may be. It just won’t happen – at least for now.