Toyota Just Teased a New GR Model — And We Think We Know What It Is

A New Chapter in Toyota’s GR Storytelling

Toyota has a creative way to keep fans talking about its Gazoo Racing performance lineup – through anime. The company’s GRIP series on YouTube mixes motorsport-inspired storytelling with product teases that keep enthusiasts guessing. It’s a marketing strategy that feels uniquely Japanese.

The series has done this sort of thing before. Earlier episodes scribbled names like “Celica Mk8” and “MR2 Mk4” onto a whiteboard, which we thought were hints of potential revivals of two of Toyota’s classic sports cars. And now, with the latest and longest episode – clocking in at just over nine minutes – Toyota seems to be doing it again. The new chapter comes with another cryptic tease, this time hinting at a mysterious fourth GR model for North America.

The Gripping Scene

In the last section of the latest GRIP episode (shown above), a computer screen types out what appears to be an internal Gazoo Racing inventory list: “1. GR Supra, 2. GR86, 3. GR Corolla, 4. GR ….”

Just as the fourth name is about to be revealed, the screen cuts to black. It’s a blink-or-you ‘ll-miss-it kind of teaser – and one we somehow approve despite the disclaimer at the start of the video that reads, “For entertainment purposes only.”

Notably, the GR Yaris isn’t mentioned – and that makes sense. The anime series was made for Toyota’s North American channels, where the rally-bred hatchback isn’t sold.

What’s interesting is how Toyota manages to slip real-world product hints into what looks like a fictional short film. Even for those who don’t watch anime, the GRIP project has become a surprisingly consistent source of early clues about what’s next for the GR lineup.

The Likely Candidate: Toyota GR GT

Most signs point to the teased model being the upcoming GR GT, Toyota’s new flagship performance car. It’s expected to be a road-going version of the GR GT3 race car – essentially a spiritual successor to the Lexus LFA and 2000GT. Underneath, it’s rumoredconfirmed to pack a twin-turbo hybrid V8 producing roughly 700 horsepower.

If that’s the case, Toyota’s latest anime cameo isn’t just a tease – it’s a quiet announcement that the Gazoo Racing family is about to get a serious new member.