Toyota GR GT Won’t Be As Expensive As the Original Lexus LFA

A Relatively Cheaper Successor to the LFA

Remember when the Lexus LFA came out in 2009? It carried a sticker price of $375,000, which already felt surreal at the time for a Toyota product. Adjust that number for inflation, and you’re looking at roughly $563,000 today.

That context matters because the new 641-horsepower GR GT is widely viewed as the spiritual successor to the LFA. Like the LFA, it’s a flagship project born from motorsport thinking, obsessive engineering, and a desire to push Toyota’s performance image forward. The difference this time is that Toyota seems far less interested in turning it into a once-in-a-lifetime collectible priced completely out of reach.

Ahead of its planned 2027 arrival, Toyota has stopped well short of confirming any pricing. Still, the company has made it clear that the GR GT won’t chase the same ultra-high entry point as the LFA. Instead of throwing out a number, executives have hinted toward a much more grounded frame of reference.

Looking to European Benchmarks for Pricing Clues

During the Toyota Gazoo Racing GR GT debut in Japan, The Drive asked what many enthusiasts are already wondering: how much this new flagship will actually cost.

Rather than dodging the question entirely, GR GT Project Manager Takashi Doi offered a revealing answer. “There’s a lot of GT3 cars on the market today, so use that as a reference,” he told The Drive when asked about pricing expectations.

That single comment narrows the field considerably. According to the publication, Toyota has benchmarked the GR GT against cars like the Porsche 911 GT3 and the Mercedes-AMG GT.

Of note, the Porsche 911 GT3 now starts at $230,500, while Mercedes-AMG GT pushes past $200,000 for the top-spec plug-in version. It’s likely that the GR GT places above the $200,000 mark at launch, depending on final specifications, production volume, and how aggressively Toyota wants to position it against established European rivals. Toyota appears to be positioning the GR GT as a true peer to Europe’s most respected driver-focused GT machines, rather than as a halo car designed to exist more in museums than on roads.

To Be Sold at Lexus dealerships

Another key detail from The Drive‘s conversation with Toyota centers on how – or where – the GR GT will be sold in the US. Despite wearing the Gazoo Racing branding, the car won’t be sold through standard Toyota dealerships side by side with the GR Corolla. At the same event, a Toyota spokesperson confirmed to the publication that the GR GT will be available for purchase at select Lexus dealerships.

That decision makes sense when viewed through the lens of price and ownership experience. The GR GT won’t wear a Lexus badge, but its expected cost and complexity demand a level of customer service well beyond what most Toyota dealers are set up to provide.

By placing the GR GT within the Lexus retail and service network, Toyota is making sure buyers will receive specialized support and an ownership experience that aligns with the money being spent. So yes, the GR GT may not be as expensive as the LFA, but it’s still very much a flagship.