The retail divide appears poised to widen this holiday season, as both luxury retailers and off-price stores are outpacing the sector on the whole, Placer.ai says in a new report. This bifurcation underscores “opportunities to engage both premium and value-focused shoppers across segments,” according to Placer.ai’s Winning the 2025 Holiday Shopper: Insights for Advertisers and Retailers.
With financial uncertainty, tariffs and inflation continuing to weigh on discretionary spending, promotions are more critical than ever, the report says. And this year as in 2024, it’s best to start promotions early out of the gate, given that Black Friday 2025 occurs less than four weeks before Christmas Day.
The new report highlights the retail categories, audiences and timing strategies geared to deliver high-impact campaigns this holiday season. “The holiday period remains a critical window for promotional engagement, and success will depend on understanding consumer behavior and crafting promotions that are timed, targeted and designed to meet shoppers where they are,” according to Placer.ai.
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