Threads by Instagram hit 150 million daily active users, as announced by Mark Zuckerberg during Meta’s third-quarter earnings call. Threads is a text-based conversation app from Instagram that allows you to share updates or have conversations. This latest milestone comes after the company reported in August that Threads has more than 400 million monthly users.
Threads now has 150 million daily users
Zuckerberg said that Threads could be the next big thing for Meta. The app is apparently “on its way to leading its category.” He adds that the time users spend on the app has gone up by 10%. He credits this to the changes in the AI-based recommendation systems. The app recently gained ‘Ghost Posts‘ and gave users the ability to post 10,000 words in one go.
Instagram chief Adam Mosseri, on Wednesday, said that Meta was also “exploring” algorithm personalization controls for Threads. This will enable users to independently influence which posts Threads show them. This is a similar feature that’s being tested on Instagram.
Meta is expanding ad formats
The growth of Threads comes at a cost. Meta confirms that it’s ramping up ads on the platform. During the call with analysts, Meta CFO Susan Li said that “ads are now running globally” in the Threads feed. Meta in April brought ads to Threads users in 30 countries after a limited test earlier this year.
A few days ago, Meta announced that it will expand ad formats and creative enhancements on Threads. This includes video ads. It’s increasing the maximum height of single-image and video ads on the Threads feed from a minimum 1:1 to 4:5. “We’re following our typical monetization playbook of optimizing the ad formats and performance,” CFO Susan Li said.
The post Threads Hits 150 Million Daily Users as Meta Expands Ads appeared first on Android Headlines.
