Samsung has officially launched its highly anticipated new foldable smartphones. The Galaxy Z Fold 7 and Galaxy Z Flip 7 boast a refined design and a host of welcome improvements. The company wants to make sure everyone understands just how these devices are changing the game. To achieve this, Samsung has shared a series of promo videos that go beyond just showing off the Galaxy Z Fold 7 and Galaxy Z Flip 7’s specs. They’re all about real-world usage and how these sleek foldables fit into your daily life.
Galaxy Z Fold 7 in promo videos: Slimmer, smarter, and ready for business
For the Galaxy Z Fold 7’s introduction video, Samsung opted for an interview format. It features Mia, owner of a restaurant chain, being interviewed by Jordan. She’s a recent convert to the foldable world, and her initial thoughts echo what many felt about earlier models: cool idea, but a bit bulky. However, Mia was genuinely impressed by the Z Fold 7’s new thinness. This is a key selling point of the product, signaling that the era of chunky foldables is finally over.
The videos then dive into the core appeal of the Samsung Galaxy Z Fold 7. That is, having a compact device that unfolds into a much larger screen when you need it. Samsung highlights how this approach boosts productivity, media consumption, and even gaming experience.
Battery life, a common concern for power users, also gets a nod. While they don’t mention specific numbers, Mia’s experience of “no compromises” suggests a good optimization of the power usage—despite the larger displays.
Another segment shows Mia using the Z Fold 7 to manage the opening of a new restaurant in Thailand. This real-world scenario effectively demonstrates how the device, along with its integrated tools (including Gemini AI), becomes a key assistant for a busy professional.
Creativity also takes center stage, with emphasis on the Z Fold 7’s 200MP main sensor. The videos showcase its ability to capture high-resolution images with excellent quality, even in challenging lighting. Night video recording also gets a shout-out, along with the phone’s built-in, AI-powered editing tools. These allow for quick media editing, like removing elements from photos or background noise from videos.
“How-to” clips
Samsung also provided practical “how-to” videos for the Z Fold. They cover features like Photo Assist, Now Brief, Browse Assist, and Writing Assist. There’s even a guide on applying an anti-reflecting film.
And, of course, there’s a classic unboxing video to complete the launch experience.
Galaxy Z Flip 7 on promo videos: Style meets substance
Switching gears, the Samsung Galaxy Z Flip 7 gets a more traditional introduction video. It kicks off with a young user unfolding the device to enjoy video content on its internal screen. The ad quickly highlights the incredibly thin bezels surrounding this foldable display. This design enhances the immersive viewing experience. The clip also showcases the Z Flip 7’s multiple color options and its overall slim, pocketable design.
Key specifications like battery capacity and camera features get a rapid rundown. A standout feature emphasized is the ability to take high-quality selfies using the Z Flip 7’s main rear camera. Thanks to FlexCam mode, the cover display acts as a viewfinder. Meanwhile, the ProVisual engine algorithms enhance the final image quality through computational photography.
The Z Flip 7’s promos also touch upon the Now Brief feature and how it streamlines daily tasks. The capabilities of the Gemini AI assistant are highlighted, with a special mention of Gemini Live with Video. This real-time recognition system allows the assistant to understand what you’re showing it during a conversation.
“How-to” clips
For this device, Samsung also offers a series of practical “how-to” videos. These cover features like using FlexCam, using the Now Bar from the cover display, and interacting with Gemini Live with Camera. Similar to its larger sibling, there’s also a guide on applying an anti-reflecting film.
Samsung couldn’t finish without also sharing a satisfying unboxing video.
Both the Galaxy Z Fold 7 and Galaxy Z Flip 7 promo campaigns clearly aim to move beyond just specifications. They focus on how these foldables seamlessly integrate into and enhance various aspects of users’ lives. From a marketing perspective, this seems like one of the smartest approaches. After all, spec lists impress the most tech-savvy, but the average user just wants to know WHY they should own one of these phones, right?
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