Performance sub-brands are often profitable and valuable properties within a manufacturer’s portfolio. Badges that bestow a vehicle with extra special-ness and desirability. Because of this, car companies often don’t let these brands wither and die, instead using them regularly to give car lines a halo effect and make vehicles that keep enthusiasts coming back to a brand. Interestingly, Ford seems to have no interest in doing any of this, as we’ve watched them disregard the ST badge, two letters that used to guarantee a fun driving experience. Now, there’s just two STs left, one for America and one for Europe, and the last European one is sadly a shadow of what it once was.
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