A Sleeper Hit
Great ideas aren’t always commercially viable. However, the Wienie 500 was proof that a silly idea or two is worth the financial risk. The first Wienie 500 was held during last year’s Carb Day festivities. It turns out that putting together six Wienermobiles to race around Indy is a formula for success.
It was a huge hit, with 85,000 people on the stands watching these glorious 27-foot-long machines trundle around the track. That’s a lot of folks for a novelty race, but it pales in comparison to livestream viewers with about 8 million glued to their screens. It was so successful that it actually merited a return this year, and we’re all here for it.
The Race
While it says 500 on the name, the fleet of Oscar-Meyer Wienermobiles won’t be driving 500 miles around the Indianapolis Motor Speedway. Instead of the full 200 laps, they’ll be running just two instead. It doesn’t sound all too exciting, but judging by the reception of last year’s race, there’s plenty of excitement.
This year, Oscar Meyer is going all out on the novelties and puns. “The response to the first Wienie 500 was overwhelming, and we heard the fans loud and clear that they were hungry for more. This year, we’re supercharging the experience, delivering an even bigger, bolder, and more unforgettable event that puts the fans at the forefront.
With amplified engagement, intensified rivalries, and more surprises in store, we’re giving the people what they want – an unparalleled live experience that will leave them craving more,” said Kelsey Rice, brand communications director at Oscar Mayer.
On race day, each Weinermobile will have its own unique decals, and drivers will don their Hotdogger racing suits. The pre-race ceremony will include the Wiener Song anthem.
Slaw Dog to Defend Title
The five Wienermobiles that will race on Carb Day will be Slaw Dog (Southeast), Chi Dog (Midwest), New York Dog (East), Chili Dog (South), and Seattle Dog (Northwest). Why only five instead of six, you ask? Sonoran Dog (Southwest) won’t be running this year as it ‘failed to cut the mustard’ following last year’s heartbreaking mechanical issue.
Slaw Dog was last year’s winner, or should we say, wiener of the inaugural race. It won after a dramatic last-second pass on Chi Dog and was edged out by just half a bun. This year, it will defend its title as top dog, defend its position in the wiener’s circle, and claim its second Borg-Wiener trophy.
The second Wienie 500 will be held on Carb Day 2026 on May 22. Tickets are now on sale, and having watched a replay of the first race, 60 mph has never looked so exciting. Suddenly, we’re in the mood for some wienies as well.
Here’s what happened during the first season, with one of the best commentaries we’ve heard on live races:
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