The average purchase price of a new car in the US surpassed $50,000 for the first time ever in September this year. According to Kelley Blue Book (KBB), consumers are now paying an average of $50,080 for their new wheels. This is 3.6% up over the same period last year. One reason was a sharp rise in EV purchases, as consumers sought to take advantage of the $7,500 federal tax incentive, which ended on 30 September.