The G90 was the first-ever Genesis, and it hit North American roads for the 2017 model year – fresh out of Hyundai’s then-new Prestige Design Group and ready to battle the world’s top sedans with world-class innovations and engineering. The idea, more or less, was to build an S-Class or 7 Series fighter at a considerable cost advantage. While a top-dog luxury flagship might be out of reach for most shoppers, the G90 made it a possibility with an MSRP that questioned the need to spend six figures.
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