T-Mobile and Verizon are once again locked in a legal dispute over advertising related to in-flight Wi-Fi services. The National Advertising Division has recommended that T-Mobile either discontinue or modify certain statements suggesting that Verizon customers face steep monthly fees for in-flight access.
T-Mobile and Verizon clash over in-flight Wi-Fi fees in an advertising case
The legal showdown began after Verizon challenged T-Mobile’s advertising related to its in-flight Wi-Fi service. T-Mobile offers unlimited texting and complimentary in-flight Wi-Fi on selected plans. In its promotional material, the carrier suggested that Verizon customers would need to pay as much as $147 per month to receive comparable service. Verizon directly challenged the claim, and the National Advertising Division found that the claims were not adequately supported by evidence.
The Advertising Division said that T-Mobile’s presentation could mislead consumers. The carrier giant, however, argues that it only meant to show what a similar Wi-Fi benefit might cost outside its plans. The regulator described that explanation as ambiguous. The NAD also noted that the in-flight perk applies only to certain airlines. Disclosures did not clearly identify which carriers participate. This further raises concerns about transparency in T-Mobile’s advertising claims.
T-Mobile strongly defends its position
In a response, T-Mobile dismissed the allegations made by Verizon. The firm said that its customers save hundreds compared with Verizon and emphasized partnerships with major U.S. airlines. It added that as airlines expanded free Wi-Fi through loyalty programs, it stopped promoting the benefit as exclusive. T-Mobile further argued that more travelers, including Verizon subscribers, now access its in-flight connectivity at no extra cost through its sponsored arrangements.
Since the National Advertising Division cannot directly enforce its recommendation, it’s very unlikely that T-Mobile will make the changes. However, Verizon could pursue further legal actions. The battle underscores how competitive marketing around Wi-Fi perks has become as airlines and carriers seek to attract frequent travelers.
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