Strava and Garmin used to be thick as thieves. However, in the past month or so, the relationship has soured. Some of you might recall that Strava recently filed a lawsuit against Garmin. But for some reason, Strava has since voluntarily dropped its lawsuit.
Strava drops its lawsuit against Garmin
It is unclear what led to Strava changing its mind. However, according to a report from DC Rainmaker, it speculates that this could be due for several reasons. For starters, the Strava and Garmin lawsuit did not hold much water to begin with.
For those unfamiliar, Strava accused Garmin of patent infringement. In particular, it covered patents related to the segments and heatmaps features. DC Rainmaker believes that suing Garmin over alleged infringement for segments is a risky way for Strava to get its own patents invalidated. That might have been one of the reasons behind Strava’s decision.
Another potential reason is the downside to the lawsuit. As the report points out, most of the risks fall on Strava. It notes that Garmin is the company’s most important partner and biggest source of customer revenue, where Garmin customers were some of Strava’s biggest paid subscribers. Let’s not forget that the data from Garmin helps boost Strava’s platform for routing. This means that if Strava were to really pull its service or if Garmin decides to cut off Strava, it could essentially force Strava to shut down.
Last but not least, Garmin seems to have a pretty good streak when it comes to patent infringement lawsuits. Over the past 10-15 years, Garmin has successfully defended itself against multiple patent infringement claims. The company also boasts a pretty substantial patent library of its own. This means that if Garmin wanted, it could easily file a countersuit against Strava’s 20 or so patents.
Is Strava toast?
Now, we wouldn’t be so quick to say that Strava is doomed. However, it does put the company in a difficult position. Like we said, Garmin’s partnership with Strava is important. Unless Strava can find a way to generate as much revenue with other wearable makers as it did with Garmin, we’re not sure what the company can do.
Garmin also appears to be ready to move on. The company announced new integrations with Komoot, a Strava competitor, in recent weeks. This suggests that Garmin has no interest in working with a company that would sue them. Either way, only time will tell if Strava will be able to survive this fallout.
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