Samsung and NVIDIA had a meeting in South Korea this week, and this also included an appearance by Jay Y Lee, who is the Executive Chairman of Samsung, at NVIDIA’s GeForce Gamer Festival.
At this event, Lee made an interesting comment that we don’t usually see from executives. He noticed a lot of people were using iPhones, and joked “Why are there so many iPhones here?” It was a pretty lighthearted joke from Lee, not a serious question, but it was still interesting to see Lee mention this.
Typically, companies do not mention their competitors, let alone mention them by name. So this did catch a lot of people off guard. In fact, earlier this week at the OPPO Find X9 Series global launch, they compared their phone to “Competitor Ultra” and “Competitor Pro Max”, making it obvious who they were comparing against, without directly calling out their names.
Of course, Lee would have loved to come out to a crowd that was full of Galaxy phones, especially seeing as they were in South Korea, where Samsung has its biggest market share.
Samsung and Apple are in tough competition around the world
Samsung and Apple are number one and two for smartphones around the world, often times swapping places depending on the time of the year. However, in Q2 2025, which ended in June, Samsung had a 20% market share, while Apple was at 17%. That will likely change in Q3 and Q4, with the release of the iPhone. In fact, if we look at Q4 2024, it was 23% for Apple and 16% for Samsung.
So seeing that many iPhones, even in South Korea is really not that much of a surprise.
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