Samsung is beginning to tease the Galaxy S26 series of devices using large 3D billboards, marking the start of its marketing campaign for the new phone trio that will officially be unveiled at Galaxy Unpacked on February 25. It’s also now allowing you to reserve the phones through its Galaxy Reserve Program. Samsung isn’t teasing the phones directly. Instead, it’s teasing how Galaxy AI “brings photo creation to life” with the use of huge 3D billboards that are likely hints at some of the AI features present on the new phones.
While the designs of the Galaxy S26 series have been fully revealed at this point, there’s a lot we still don’t know. For instance, the features. Samsung is bound to introduce several new features for these devices at Galaxy Unpacked.
Additional Galaxy AI tricks will surely be among the new stuff to come. Samsung may or may not be teasing actual new features with these billboards. What it certainly is doing is starting up the hype train. By teasing Galaxy AI and then mentioning the Galaxy Unpacked event at the end of this month, it gets people talking. Especially when you consider how many of these billboards there are.
Samsung is teasing the Galaxy S26 across 17 3D billboards around the globe
Samsung isn’t just marketing the upcoming event with one billboard. It’s driving conversation by visualizing Galaxy AI across 17 3D billboards around the globe. “Samsung is bringing Galaxy AI to life on the big screen in some of the world’s most iconic urban spaces through a global 3D video billboard experience,” Samsung says in its official post.
If you’re curious to check these 3D billboards out yourself, you simply need to live in one of the cities that have them. In the US, you’ll find the 3D billboard in LA at The Moxy. Outside the US, the billboards are located in London at Picadilly and at the Outernet Now Vista, Warsaw at the Marriott, Jeddah at King’s Tower, Hong Kong at The Entertainment Building, Chengdu at Tai Koo Li, Shanghai at Paramount, Taipei at Light Corner, Melbourne at Emporium, Bangkok at The Panoramix CTW, Ho Chi Minh at Sunwah Tower, Kuala Lumpur at Elite Pavilion, Tokyo at Omotesando and the Shibuya Station Front, and Seoul at K-POP Live at Coex and KT Square.
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