The current browser landscape seems clearly defined. There are names we all know, like Chrome and Firefox, in addition to many other alternatives. However, a new—and unexpected—big tech company is entering the segment: Samsung. The company already has its own browser for mobile devices running One UI. Now, they have announced a desktop version of Samsung Internet.
Samsung Internet is now available in beta for Windows users in the US and Korea. The move is part of the firm’s strategy to build a cohesive Galaxy ecosystem that spans your phone, tablet, and computer. In fact, Samsung officially describes its desktop browser as part of its “vision for ambient AI.”
Samsung launches a Windows desktop browser to compete in AI
To realize its vision, Samsung recognized it needs control over the browsing experience on the PC. Other major companies have already taken significant steps in integrating AI into their browsers. We have the Copilot experience in Microsoft Edge, Perplexity’s Comet, OpenAI’s new Atlas AI browser, and even the upcoming AI-powered revamp of Google Chrome. It seems that the next thing we’ll see in this segment will be the Galaxy AI suite running on Samsung Internet for desktop.
For users already invested in the Galaxy ecosystem, the initial focus will be cross-platform functionality. The new desktop browser supports synchronization of key data, including browsing history, bookmarks, and login information via Samsung Pass. This feature aims to smooth the transition for Galaxy users who need to resume a session when moving between their phone and PC. It will provide the kind of integration common among other major tech ecosystems.
Although AI integration will be deeper in the future, there are already some key AI-powered features. The browser includes Browsing Assist, a feature driven by Galaxy AI that provides webpage summary and translation capabilities. This tool will help users manage information overload, a core requirement for any modern “AI browser.” Furthermore, Samsung maintained the privacy measures from the mobile version. The brand implemented “Smart Anti-Tracking” to block third-party cookies and a Privacy Dashboard for managing security controls.
Beta is live in the US and Korea
Ultimately, the new Samsung Internet beta on Windows is part of its strategy to boost the company’s own ecosystem and ensure its AI strategy can function end-to-end. The browser is currently available as a beta on Windows 10 and 11. Plus, only users in the US and Korea can access the tool for now.
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