
In its Q3 earnings release, Samsung mentioned that it would introduce new form factor innovations in 2026. Which has many thinking that Samsung might be talking about its heavily rumored tri-fold device. The device was already shown off this week in a glass box at a summit in South Korea. So we have a general idea of what it looks like.
Like a lot of other new form factors we’ve seen at various trade shows, people were able to take photos, but were unable to touch or use the device. This is likely because the official announcement is set for next year. Somewhat surprisingly, Samsung is staying tight-lipped about this device.
The earnings release also says that the company will expand its AI leadership with “form factor innovations” and also expand AI smartphone sales. This likely means that we could see some other AI devices, maybe a wearable, or possibly the new AI glasses that Samsung teased at the Galaxy XR event a few weeks ago.
Samsung is in trouble
It likely doesn’t look like it from a consumer perspective, but Samsung is in trouble. Their flagships aren’t selling as well as they used to. Of course, a big reason for that is the very minor upgrades we’ve been seeing year-over-year. And flagships are where Samsung sees the most profit – as does any other company.
Samsung is also seeing tough competition outside of the US from Chinese brands like vivo, OPPO, HONOR and many others. While Samsung still owns the US, and likely always will, it’s been hard to grow in other countries like China and India.
However, new form factors like a tri-fold could really boost Samsung’s position. Obviously, a tri-fold is not going to be cheap. We’ve seen estimates at over $3,000 for this device. To put it in perspective, Huawei’s tri-fold Mate XT was priced at over $5,000 at one point, because demand was much higher than supply.
But the real question is, can this Samsung tri-fold make it onto our best Foldable smartphone list?
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