Audi will become the first Volkswagen Group brand to deploy vehicles built entirely on Rivian’s software architecture, with new-generation electric vehicles set to debut from 2028 onwards. The move follows VW Group’s $5.8 billion investment in the American EV startup last year.
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Audi
Why Audi Gets First Access
While Volkswagen’s upcoming ID.1 will incorporate some “Rivian elements” when it launches in 2027, Audi’s vehicles will feature complete integration with Rivian’s software stack developed through the joint venture.
CEO Gernot Döllner told Autocar that Audi earned priority access because it “has the highest requirements when it comes to functionality.” The new software architecture promises leaner development cycles, reduced complexity, and enhanced efficiency—addressing longstanding issues that have plagued VW Group’s electric vehicle rollout.
Two Models to Pioneer the Technology
Döllner confirmed that two Audi models will debut the Rivian-based software, though he hasn’t revealed which vehicles. The cars will likely use Volkswagen Group’s upcoming SSP (Scalable Systems Platform) modular architecture as their foundation.
Beyond just powering new EVs, the software integration aims to streamline Audi’s notoriously complex development process. Over-the-air updates will allow real-time fixes, while the user-focused design philosophy should improve the ownership experience.
Balancing Digital and Physical
The software push doesn’t mean everything goes virtual. Audi’s recent Concept C showcased a return to physical controls, responding to customer feedback demanding “fewer virtual buttons and more haptic elements,” according to Döllner. The goal is combining cutting-edge software with intuitive, tactile interfaces.
High Stakes for Audi’s EV Future
This partnership represents a significant strategic bet for Audi, which has struggled to match Tesla’s software capabilities and faces intensifying competition from Chinese EV manufacturers. Success with Rivian’s architecture could provide the technological foundation needed to compete effectively in the premium EV segment.
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Whether this collaboration delivers the breakthrough Audi needs remains to be seen, but the German luxury brand clearly views Rivian as essential to its electric future.
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