Startup electric truck and SUV company Rivian has been selling its vehicles since 2021. But if you’re not into cars or EVs, there’s a good chance you haven’t heard of the company’s vehicles like the R1T. That’s because, like Tesla, it doesn’t really run ads. Unlike Tesla, Rivian doesn’t have a CEO who is a hype-driving social media powerhouse who made sure the brand was a household name long before the company even launched its second mainstream product.
Â
