Ram had a rough sales year in 2024, and the brand has embarked on an all-out recovery effort. Ram issued a mea culpa for its “wokeness” and returned the Hemi V8 as an option to the Ram 1500 lineup, but its efforts to make amends aren’t stopping there. The brand still has a blitz of product announcements forthcoming, likely including a new 1500 TRX and a rival to the Ford Ranger and Maverick truck. But before those arrive, Ram wants to hit the full-size truck segment with an absolute bombshell, as the brand just announced it will one-up the full-size truck competition with a segment-best powertrain warranty.
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