Ram Built the Perfect NFL Pickup — and Americans Can’t Buy It

Here’s a twist no one saw coming: Ram has teamed up with the NFL to launch a special edition Rampage R/T pickup, but you won’t find it at dealerships in the United States. Instead, this football-themed truck is exclusive to Brazil, despite celebrating one of North America’s biggest sports. Only 300 will be built, so unless you’re in São Paulo or Rio, you’ll be stuck watching from the sidelines.

What Sets It Apart

The Rampage R/T NFL Edition isn’t just a sticker pack. It packs Ram’s 2.0-liter Hurricane 4 turbo engine, good for 272 hp and 295 lb-ft of torque. That gets it from 0 to 60 mph in just under 7 seconds, making it the quickest compact pickup in Brazil. Yet, it will remain a slouch compared to the new Ram 1500 TRX. With the NFL Edition Rampage, you get new sport pedals, stainless steel exhaust tips, and illuminated NFL logos inside and out to set it apart from the standard truck. Buyers also get a gift kit with a cooler, cap, and thermal cup. It feels like the most American set of accessories imaginable, which makes it all the more ironic that Americans can’t buy one.

Seriously, Why Brazil?

The decision makes more sense than it might seem. The NFL has built a huge following in Brazil, with more than 36 million fans, according to the league. By tying the country’s most popular Ram pickup to one of the world’s most recognizable sports brands, both sides get a marketing win. Still, it is hard to ignore the irony: a North American automaker and a North American sports league are celebrating their partnership by keeping the truck south of the equator.

Is North America Really Missing Out?

For Ram fans in the U.S., it still stings. While the Rampage itself may not be a household name, this limited-edition version feels like a piece of rolling memorabilia that some NFL superfans would have lined up for. With suede-and-leather seats embossed with the league’s logo and only 300 units planned, it is destined to be a rare sight even in Brazil. Our only hope is that the latest Ram 1500 gets a similar treatment.