- Porsche confirms a third price hike as tariffs cut deep into profits.
- Customers face higher prices as Porsche passes on new U.S. tariffs.
- The automaker’s CFO says final price details are still being determined.
Porsche has some unwelcome news for its American customers. For the third time in recent months, the automaker is preparing yet another round of price increases as it continues to grapple with the US administration’s tariffs.
The move follows similar adjustments already made in other key markets around the globe, another reminder that trade tensions are tightening their grip on the brand’s bottom line, and on yours too.
Read: Porsche Quietly Raises 911 Prices Again And It’s Not Just A Few Bucks
During the company’s third-quarter earnings call, Porsche chief financial officer Jochen Breckner confirmed that fresh pricing changes are on the way, though he stopped short of revealing specifics.
Ongoing Price Adjustments
“Coming to pricing as a mitigating effect on a measure on the tariffs, we are planning to have an additional price increase in the month to come,” he said. “It’s not communicated yet, and not decided in full detail yet. So that’s something you can watch out for.”
Breckner added that Porsche has already implemented price increases across its 2026 model range in every market, including the United States, calling them a “first compensation measure for the US tariffs.”
Porsche is particularly vulnerable to the tariffs placed on the car and parts industries, as all of its vehicles sold in the US are manufactured in Europe. There had been some speculation early this year that it could shift some production to the US, but Weissach quickly denied that there was any truth to these reports.
Previous Price Hikes
The brand’s most recent round of increases saw prices across its American lineup climb between 2.3 and 3.6 percent. For the 911, the entry-level Carrera’s starting price jumped by $4,600 to $132,300. Other models, including the 911 Carrera T, Carrera S, and 911 Turbo S, also went up, with increases ranging from $5,000 to $8,300.
According to Auto News, the ongoing trade tariffs introduced under the Trump administration are expected to cost Porsche more than $813 million this year.
“That includes and is based on the assumptions that we have paid the 27.5 percent until the end of July, and that we have paid and will pay the 15 percent from August 1 through December 31,” Breckner explained, outlining how the company is managing the heavy financial burden imposed by shifting tariff rates.
Sources: Porsche, Autonews
