The Polestar 3 has been named the safest Executive Car of 2025 by Euro NCAP, giving the electric SUV one of the strongest endorsements available in the European market. The award places Polestar’s flagship model at the top of its class for overall safety performance, based on a combination of crash protection and advanced driver assistance systems at a time when buyer confidence matters more than ever.
Euro NCAP’s Best in Class awards compare vehicles tested throughout the year and recognize those with the strongest combined results across adult occupant protection, child safety, vulnerable road user protection, and safety assist technology. In that context, the Polestar 3 did not simply meet expectations for a premium EV, it set the benchmark for the executive segment.
Why Euro NCAP Rated It So Highly
The Polestar 3 earned a five star Euro NCAP rating in earlier testing, with standout scores for adult and child occupant protection. Euro NCAP highlighted how close the vehicle came to a perfect child safety result, pointing to its cabin structure, restraint systems, and collision mitigation technology.
Active safety also played a major role, with autonomous emergency braking, lane keeping assistance, driver monitoring, and comprehensive crash avoidance systems helped push the Polestar 3 ahead of its rivals. Euro NCAP’s scoring increasingly rewards vehicles that can prevent collisions altogether, not just manage the aftermath, an area where modern EV platforms tend to perform strongly.
Safety Meets Market Reality
This recognition arrives at a critical point for Polestar as a business. The company has been working to stabilise its financial footing, including a recent funding boost, while also trying to expand its appeal beyond early adopters.
Pricing has also become part of that broader reset, as a recent adjustment saw the Polestar 3 receive a major reduction, reshaping how buyers may view its value proposition. Strong safety credentials help reinforce confidence as the brand asks a wider audience to take notice.
The Bigger Picture For Polestar
The Polestar 3’s Euro NCAP award fits into a wider strategy built around safety, design, and technology. That same philosophy is visible across newer models aimed at balancing performance with everyday usability.
As electric SUVs become heavier, quicker, and more complex, safety rankings are increasingly influential in purchase decisions. Being named the safest Executive Car of the year gives the Polestar 3 a clear, credible edge in a crowded and competitive segment.
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