The OnePlus 15 will ship with its own image engine called ‘OnePlus DetailMax’. Despite the fact that OPPO (OnePlus’ sister company) and Hasselblad prolonged their partnership, it seems like Hasselblad won’t be a part of the OnePlus 15… at least not in the usual sense.
OnePlus is ending its Hasseblad partnership, ‘DetailMax’ imagine enging debuting with the OnePlus 15
What does that mean? Well, you won’t find Hasselblad’s branding anywhere, but OnePlus said that Hasselblad’s “refined aesthetic sense” will be a part of every OnePlus camera going forward.
So, it seems even though OPPO will continue its partnership with Hasselblad, OnePlus will not. OnePlus had a lot of nice things to say about Hasselblad, however: “For five years, we worked side by side, blending Hasselblad’s legendary color science with OnePlus engineering and computational photography. We fine-tuned colors until they felt like real life, debated endlessly over the right shade of blue, and spent nights in the lab chasing the perfect balance of light and shadow.”
The company continued by saying: “To Hasselblad: thank you for your craft, your trust, and for showing us the heights passion and precision can reach. This partnership has delivered on every promise and objective we set and as we wrap up this chapter, our respect for your craft remains as strong as ever. Looking ahead, we’re open and excited to new opportunities, whether in imaging or reimagining what’s possible for mobile photography.”
OnePlus is making huge promises for its DetailMax engine
In any case, OnePlus says that the ‘DetailMax’ engine is “designed not just to capture the world but to reveal it in entirely real and clear ways.”
The company added that ‘DetailMax’ is “Designed from the ground up to deliver the clearest and most real photos on a smartphone, it harnesses the full potential of computational imaging to present scenes as they truly are, without over-beautification or distortion. The moment you zoom in on a photo, you’ll understand why I’m confident you’ll love the results.”
OnePlus did not specifically say that the OnePlus 15 will be the first phone to ship with DetailMax… but it basically did. The company said “Stay tuned and look forward to our next flagship with OnePlus DetailMax Engine,” and the OnePlus 15 is the next flagship from the company, so… same difference.
Speaking of which, the OnePlus 15 is expected to arrive next month. It will launch in China first, and then arrive to other markets. Its global model will likely launch in Q1 next year.
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