One-Off McLaren 750S Turns Las Vegas Into Automotive Art

A rare McLaren that’s best appreciated at a standstill

McLaren has revealed a one-of-one 750S inspired by Las Vegas, with the special design containing an extraordinary number of bespoke details and Easter eggs paying tribute to the city. Called Project Viva, the McLaren Special Operations (MSO) division is responsible for this automotive work of art.

According to McLaren, this 750S represents the peak of personalization and the expertise of the MSO division. The car’s unveiling has been perfectly timed—it comes just ahead of the Las Vegas Grand Prix.

Related: You Can Only Buy This McLaren 750S In One Country

If Las Vegas Was a Car

Known for its energy and more than living up to its reputation as the ‘City of Lights,’ Las Vegas—also the location of the recent SEMA Show—is a city like no other, and MSO has gone to great lengths to translate its personality in this 750S. Already a visual statement in stock form, this 750S features hand-painted monochrome linework, a ‘Sketch in Motion’ livery that captures the essence of the city.

The unique paints include Muriwai White and Vegas Nights, the latter being a new deep black finish with flecks of cyan, magenta, and green—this shade captures the neon glow of the city at night. Lando Norris and Oscar Piastri, McLaren Formula 1 Team drivers, contributed their own hand-applied flourishes to the design, some of which showcase the team’s racing successes.

“Project Viva captures what McLaren Special Operations is all about – pushing beyond convention to create something truly personal,” said Jonathan Simms, Director of McLaren Special Operations. “Project Viva captures what McLaren Special Operations is all about – pushing beyond convention to create something truly personal.”

Related: McLaren Drops 750S Special Edition, Which Honors Le Mans Legend

Easter Eggs Aplenty

There are well over 20 Easter eggs and hidden design details throughout the car’s design, each one hinting at some aspect of Las Vegas and McLaren’s history. Take the years 1905 and 1963, for instance (the founding years of Las Vegas and McLaren, respectively). These are represented by a pair of dice on the lower left-hand side and on top of the rear deck.

Across Project Viva, there are ten silhouettes representing McLaren Racing’s championship-winning cars by year. On the front right bumper, you’ll see Bruce McLaren’s racing helmet, placed within a heart motif. 

The visual nods to Las Vegas’ culture and entertainment scene are everywhere. On the hood, the famous Las Vegas welcome sign has been reimagined, with ‘MSO’ replacing the original lettering. Neon arrows pay tribute to the city’s hand-built neon signs, chapel linework pays homage to the city’s wedding chapels, and music notes are scattered around the body to celebrate the city’s rich musical culture.

The state of Nevada, the desert landscape, and the various geometric architectural landmarks of Las Vegas have all been artfully integrated into the design. You could spend hours taking in every detail.

Other brands have experimented with Easter eggs, notably Jeep, but Project Viva takes the concept to another level entirely.

More Than a Work of Art

It’s easy to forget what lies beneath that fanciful bodywork. The McLaren 750S blew us away when we first drove it in the Valley of Fire back in 2024, appropriately just a quick drive away from Las Vegas.

An even tauter, more focused machine than the already surgical 720S, the 750S makes 740 horsepower from its 4.0-liter flat-plane crank V8. It’s lighter than the 720S, too, allowing it to rip to 60 mph in 2.7 seconds. We said it’s a car that “combines irrational speed with reassuring poise,” and that opinion is no different today.

But Project Viva is a McLaren 750S that needs to be standing still to appreciate its many thoughtful touches. That’s why it’ll be on display at the McLaren Experience Center in the Wynn Las Vegas Hotel from 13 to 20 November. If you get a chance to see it up close, don’t miss it.