The New York Times on Wednesday reported it had added 230,000 new subscribers in the second quarter, bringing the total number of Times subscribers to nearly 12 million.
The company said it had grown its subscriber base and its advertising revenue during the second quarter, and it aimed to have 15 million subscribers by the end of the final quarter of 2027.
Digital advertising revenues increased in the second quarter 18.7 percent year over year, the Times said, citing “new advertising supply in areas of strong marketer demand,” while operating profit increased 34.2 percent year over year to $106.6 million.
The Times’s rosy earnings report comes at a time many digital publishers are struggling to navigate an increasingly difficult advertising market and changing news consumer habits.
President Trump’s return to the White House has also fueled a nearly daily flood of headlines and news stories for major national outlets like the Times to chase.
The company in 2022 purchased sports media website The Athletic and has invested millions into its games, puzzles and quiz platforms in recent years.
“We grew all of our major revenue lines and we’re generating significant free cash flow,” said Meredith Kopit Levien, president and chief executive officer of The New York Times Company.
“That, combined with a strong balance sheet, means we can keep investing in the unparalleled journalism and best-in-class product portfolio that we see as our enduring advantage.”
Â
