What if the most important feature of the next iPhone Pro wasn’t the processor or the camera, but the shade you can’t get? The latest leaks for the iPhone 18 Pro suggest Apple is placing a major bet on aesthetics with three new colors. The change also reportedly involves skipping—again—the most neutral shade.
For the second year running, Apple’s high-end Pro model may skip offering a true black or Space Gray finish. Instead, the company seems to be steering its flagship line toward a warmer color palette.
iPhone 18 Pro leak reveals Apple’s color strategy
The latest data bits come from reliable tech tipster Instant Digital on Weibo. Their post on Weibo points to three new color options for the iPhone 18 Pro: Coffee, Purple, and Burgundy.
We still don’t have images of what these alleged new tones might look like. However, we can guess it from their names. The Coffee color suggests a deep, earthy brown, offering a warm hue that differs from the metallic gold options of the past. The Burgundy could have a wine-like shade that involves crimson and brown hues. Meanwhile, the Purple could have a muted finish, moving away from the bright purples seen on the base iPhone models.
That said, there is a segment of the public that might be disappointed with the new colors. If true, the strategy will ignore those who simply prefer a clean, dark neutral. Apple may want the iPhone 18 Pro to look noticeably different from any black slab on the market. But will consumers embrace this forced choice? In the end, the company might be betting that the “luxury” of the new finishes also attracts black color fans.
It’s noteworthy that it’s still quite early. At this point, plans can change significantly. However, the rumors agree that Apple wants its next flagship phones to stand out from the rest from their design.
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