Mopar’s Ram 1500 and Dodge Charger SEMA Concepts Redefine Street Performance

These concepts are for burning rubber, not slinging mud

Mopar, rarely one to disappoint at the annual SEMA Show, has just unveiled two high-performance concepts based on the Ram 1500 and Dodge Charger. Both designed to prioritize street performance, the first is the Dude Ram 1500 Concept and the second is the Moparized Dodge SixPack Charger Concept.

Whether you like your performance models in the form of a truck or a low-slung coupe, both models do a great job of highlighting Mopar’s expertise in creating styling and performance accessories for vehicles under the Stellantis umbrella. 

Moparized Dodge SixPack Charger Concept

There’s no V8 to be found here, but the 2026 Dodge Charger is hardly lacking firepower with its 550-hp 3.0-liter twin-turbo six-cylinder lump. This concept enhances the look of the modern Charger but also adds a few performance tweaks to the coupe.

Outside, it has Stryker Purple paint with satin carbon-fiber accents. The hood, front splitter, and rear decklid spoiler are finished in lightweight carbon fiber, helping to improve airflow and downforce. Like the Ram, this Dodge sits lower to the ground, courtesy of a suspension spring kit. This change claims to improve handling and high-speed stability. The 21-inch wheels partially conceal orange Brembo brake calipers, contrasting strikingly with the purple paintwork.

A mopar cold-air intake and a cat-back, stainless-steel, dual exhaust system were added as well.

Inside, there are Katzkin premium leather seats with Tuscany Ink and Palomino surfaces, plus orange and purple stitching. 

Dude Ram 1500 Concept

Aimed right at the Ford F-150 Lobo is the Dude Ram 1500 Concept. Whereas the Rebel or RHO are targeted at off-road enthusiasts, this Ram concept is a dedicated street truck that sits lower to the ground. It also pays tribute to what was a popular Dude sport trim package from the 1970s.

Based on the Ram 1500 Big Horn, the Dude is finished in bright Sublime Green paint with vintage “Dude” C-stripes in satin black. Black finishes have also been applied to the hood, lower front grille and grille surround, roof, mirrors, and tailgate. The black 22-inch wheels banish the idea of any serious off-roading.

The Hemi V8 engine, which recently returned to the Ram 1500 lineup, provides 395 horsepower and its roar can be appreciated through the side-exit exhausts. A Mopar cold-air intake is another addition to the package.

Inside, Mopar has added Alea leather seats, bright green stitching, a custom instrument panel badge, and an in-console safe. 

The only disappointment is that this is just a package, but hopefully, it inspires Ram to develop a production street truck based on the 1500.

“Our two new Mopar concepts showcase what modern street machines from Dodge and Ram can offer for enthusiasts,” said Darren Bradshaw, senior vice president of Mopar North America. “We bring our latest creative designs and innovative engineering to life at the SEMA Show every year, demonstrating our capability at Mopar to assist owners in customizing a ride that fits the personal blueprint of their individual lifestyles.” 

Related: 2025 Ford F-150 Lobo Marks the Return of the Factory Street Truck

Are Street Trucks Making a Comeback?

With the new “Dude” concept at SEMA 2025, it looks like street trucks are making a bit of a comeback in a segment that has been obsessed with off-road, mud-covered pickups for years now. Ford already sells the F-150 Lobo with its two-inch rear suspension drop, and the same strategy has been applied to the compact Maverick, now available in Lobo guise with a powerful turbo engine and sport-tuned suspension.

Rivals haven’t really produced anything to take on these Fords, although with the help of Fox Factory, the Ram 1500 DC650 street truck was unveiled this year, complete with a 650-hp supercharged V8. The “Dude” concept is another step in the right direction, but we’d love to see the 1500 spawn a production rival straight from the Ram factory, in the spirit of the Dodge Ram SRT-10. Toyota could also join the street truck party by reintroducing a modern Tacoma X-Runner, while GMC could look at reviving the legendary Syclone.

Not every truck owner wants (or needs) to go off-road, so it’s a niche with the potential for a rousing comeback.