Discounts Reach the Top End of Luxury
Discounts are becoming surprisingly common in the luxury EV space. Rolls-Royce, for instance, is reportedly cutting prices on its electric Spectre – an unusual move for a brand that rarely touches sticker prices. Now, Mercedes-Benz is following suit, but with a broader sweep. The German automaker has quietly rolled out deep incentives across almost its entire electric range in the US, offering some of the largest markdowns seen from a premium manufacturer so far this year.
The discounts aren’t publicized in ads or websites but appear through manufacturer-to-dealer incentives, meaning the final deal depends on the store, CarsDirect reports. For those willing to shop around, there’s now serious money on the table for vehicles that struggled to find buyers earlier this year.
The Current Mercedes-Benz EV Discounts
Leading the lineup is the 2025 Maybach EQS 680, which now carries a $50,000 dealer incentive – a $20,000 increase from October. The next model year version, the 2026 EQS 680, also receives a $23,000 bonus after having none previously.
Other models see smaller but still notable incentives. The EQS sedan and SUV offer up to $10,000 off on purchases or $10,500 on leases. The EQE sedan and SUV each carry a $7,500 lease incentive or $7,000 for purchases, while the EQB has $9,500 lease and $9,000 purchase offers. Even the electric G-Class (G 580 with EQ Technology) gets a $5,000 lease-only discount.
Looking ahead, the 2026 model-year EQ vehicles – across the board – qualify for $3,000 off purchases and $2,500 on leases, though buyers can’t combine the purchase incentive with Mercedes’ in-house financing. Curiously, these discounts and bonuses came out after the federal tax incentives expired last month.
Mercedes-Benz
A Familiar Story for Mercedes EVs
This isn’t the first time Mercedes-Benz has adjusted pricing to manage its EV backlog. Back in August, the automaker halted new orders for its EQS and EQE sedans and SUVs, citing “current market conditions,” with huge lease bonuses and limited-time incentives in tow.
Even with reduced demand, Mercedes isn’t giving up on electrification. The brand is already retiring the standalone EQ branding, reintroducing future models under familiar names with “EQ Technology” badges. Whether the deep discounts help the automaker sell its EVs remains to be seen – but for now, it’s an unusually good time to bargain for a luxury EV.
Mercedes-Benz
