Varying Price Increase Across the CX-90 Range
The Mazda CX-90 holds a special place in the brand’s lineup as its biggest SUV, offering three rows of seating and a focus on balancing family practicality with Mazda’s familiar driver-focused engineering. While it is not Mazda’s top-selling product, the CX-90 has been gaining traction. During the first half of 2025, Mazda moved 28,060 units, marking a 23.8 percent increase compared to the same period the year before.
For 2026, the CX-90 returns with a modest list of updates, but also higher prices. Depending on trim, increases range from $380 to $1,805. The entry-level 3.3 Turbo Select now starts at $38,800, while the range-topping PHEV Premium Plus comes in at $58,500. These price hikes raise the question of whether buyers should consider a remaining 2025 model instead, especially when dealer discounts are taken into account.
2025 Inventory Pricing Shows Substantial Discounts
Inventory listings on Cars.com show that unsold 2025 CX-90 models are still available, often with meaningful discounts. The 3.3 Turbo Select, for instance, can be found for as little as $35,354, the 2026 version by more than $3,000.
Moving up the ladder, the 3.3 Turbo Preferred Plus is especially striking, with examples listed from $37,360 and average discounts hovering around $4,000. The 3.3 Turbo Premium Sport is commonly priced from $43,695, while the 3.3 Turbo Premium Plus begins around $47,555, often running $3,000 less than the 2026 equivalent.
Higher trims also show the same pattern. The 3.3 Turbo S Premium is available from $48,481, while the 3.3 Turbo S Premium Plus starts around $53,494 with discounts reaching up to $4,000. Even variants like the Preferred, Premium Plus, and Premium Sport offer similar markdowns of $2,000 to $3,000, with examples starting in the mid-$40,000s and topping out in the high $50,000s, depending on the equipment.
These gaps suggest that for many trims, buyers can save several thousand dollars by opting for a 2025 model, even before accounting for dealer incentives or financing offers.
Mazda
What’s New for 2026 and Which Should You Buy
The 2026 CX-90 does add some value in exchange for the higher pricing. All trims now come with Alexa voice command integration, while packaging changes add features that were previously optional. A new premium paint option, Polymetal Gray Metallic, also joins the color lineup. Higher trims offer improvements, including upgraded seating materials, enhanced safety features, and improved lighting.
For buyers who want the latest tech and cabin amenities, the 2026 CX-90 holds appeal. However, given the availability of heavily discounted 2025 models – especially on trims like the Turbo Preferred Plus and Turbo Premium Plus – the outgoing model year offers clear financial advantages without sacrificing much in terms of features.
Mazda
