- Maserati is rolling out major discounts on its luxury electric sports cars.
- Offers apply to coupe, convertible, and SUV versions across the lineup.
Maserati sales have tumbled this year. With only 5,996 cars sold in the first nine months, the Italian luxury brand seems increasingly desperate to turn things around and get more cars off dealer lots.
In an attempt to kickstart demand, Maserati has rolled out substantial incentives across the US, with discounts reaching an eyebrow-raising $50,000. Unsurprisingly, the biggest offers target its electric range, where demand seems to be running well behind expectation.
Discount Drive
It all begins with the GranTurismo Folgore and GranCabrio Folgore. Normally, the electric GranTurismo carries a $200,295 starting price, while the open-top GranCabrio begins at $209,195. Both now qualify for an enormous $50,000 incentive when purchased or leased, effectively knocking them down into far less exotic territory.
Read: Maserati Can’t Sell The Grecale In Numbers So It’s Selling Them One By One
While Maserati does also sell the GranTurismo and GranCabrio with the same 3.0-liter twin-turbocharged V6 as the MC20, there are no discounts available for that combustion version. Instead, the discounts are only for the all-electric models, likely because Maserati is struggling to sell them.
Despite having three electric motors, four-wheel drive, 751 hp, and 996 lb-ft (1,350 Nm) of torque, the Folgores apparently don’t have the same animalistic appeal as the V6s.
Maserati’s Electric SUV Also Discounted
The incentives don’t end with the coupes. Maserati has also trimmed prices on the Grecale Folgore SUV, now offered with a $25,000 discount on both purchases and leases. Shoppers who lease can pair the offer with 5.49% APR financing over 72 months, making it one of the more aggressive EV deals currently on the premium market.
There’s a smaller $3,000 cash incentive for the gas-powered Grecale Modena, but as CarsDirect points out, that pales next to the electric model’s markdown.
Under the skin, the Grecale Folgore uses a 105-kWh battery pack and twin motors that produce 550 hp and 605 lb-ft (820 Nm) of torque. It can sprint to 62 mph (100 km/h) in 4.1 seconds, though its top speed is limited to a modest 137 mph (220 km/h).
Sure, most drivers will never need more (if that) on public roads, but still, the Trident and speed (plus bragging rights that come with it) are supposed to go hand in hand, right?
