Maserati, as has been the norm, is in the midst of an identity crisis. The storied Italian brand has been trying to redefine itself for a new era, facing challenges like electrification, American import tariffs, and cut-off access to Ferrari V8 powertrains. Sales are slumping. Stellantis sell-off rumors continue, despite frequent denials. Maserati’s tribulations now feel as intrinsic to the automaker’s identity as Toyota’s quality, durability, and reliability.
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