Maserati Fuoriserie’s Latest Creation
Style, performance, and uniqueness are the very core of the Maserati brand. It has always embraced its heritage of racing and automotive passion, but has since blended in the very unique Italian flair.
Fuoriserie, the Italian word for custom-built, is an arm of Maserati that deals in the idea of individuality through impeccable bespoke builds commissioned by very discerning individuals. Notable models to come out are the MC20 Notte, MC20 Opera d’Arte, and the GranTurismo Prisma and Luce. The MCPura Cielo Frozen Magma just made its debut to join this list, and it’s keen to kick off the year for Fuoriserie in style.
Meet the MCPura Cielo Frozen Magma
Making its debut at the renowned frozen lake and exclusive resort of St. Moritz is the Maserati MCPura Cielo Frozen Magma. The MCPura is the automaker’s updated, renamed flagship, formerly known as the MC20. For 2026, the MCPura Cielo blends open-top style with a race-bred performance element, courtesy of the 630-horsepower V6 Nettuno engine.
Fuoriseries’ vision for the MCPura Cielo is Frozen Magma, and while that sounds like a Gelato flavor, many new, bespoke design elements have been added. In true Italian poetic dramatization, the Frozen Magma was “born from the encounter with an iconic location that, beneath a surface of crystalline blues, holds an incandescent soul, where absolute cold and fire merge into a single, pure energy.”
Beyond those words, they do translate into a key element of this build: the Ai Aqua Rainbow glossy body colour, which is iridescent and changes shades under sunlight.
Breaking up the monotony are glossy orange accents in the Dreamline livery, which, according to the brand, add warmth and energy to the look. You can find the orange on the famous Trident logo, the tonneau cover, the Cielo badge, and the brake calipers. To maintain a balanced look, there are also gloss-black accents, with the highlight being the 20-inch Cyclonic glossy-black Fuoriseriewheels. The Interior is a mix of black and orange, with a touch of carbon fibre to remind everyone of its racing tendencies.
One of One
As part of the Fuoriserie family, the McPura Cielo Frozen Magma is a one-of-a-kind model; however, it was showcased alongside other builds at the Maserati I.C.E Village in St. Moritz. The other cars that are set to be on display are the MCPura Cielo and Coupe, GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off.
During the event, some cars will also participate in a dynamic driving showcase on the frozen lake to celebrate the brand’s 100th anniversary.
